First impressions to your potential customers are crucial, presenting your company effectively through your website makes all the difference. A good eye catching design can help stop what’s known as ‘bouncing’, were potential customers land on your website (via a search or link) then quickly return to their search results or elsewhere. This happens when your site is not visually appealing, or the content is not structured correctly.
Your website must have the abillity to capture a potential client.
A CMS website gives you the ability to update your website content online, it can also be accessed through your mobile phone via a FREE App, for simply adding updates on the go. We’ll give you full training to ensure you’re as up to speed with the technology as we are.
With more powerful, higher resolution netbooks, tablets and mobile browsers on the market, your website now has to deliver a quality experience on thousands of different devices. A responsive website includes flexible images and fluid grids, which size correctly to fit the screen the website is viewed on. This results in optimal viewing for every user.
For mobile viewing, unnecessary items can be removed, sidebars must be shifted and your navigation bar can be restyled to a drop-down menu button, as shown in the above slideshow. A lot of forward planning is needed for this type of website to provide a great experience for every user.
Our own website is responsive. If you are viewing this website on a desktop, drag your browser window at the bottom right, and you’ll see how it responds. There is no scaling down to unreadable measures, everything finds a space of its own, with all text still readable with no need for zoom.
Responsive web design is no longer a luxury for your website.
Website redesigns can give your visitors that extra confidence to give you their business. No one wants to visit an out-of-date, tired looking website. Potential customers want a user-friendly website with updated content.
Your website might be in need of a facelift, but there’s a good chance it has built up some page rank with search engines, and there may also be other sites linking to yours. If your website is changing domains or you plan to rename your web pages e.g. www.yourdomain.co.uk/about-us is now becoming www.yourdomain.co.uk/who-we-are, you need to redirect the original to the new one to stop any links being broken and creating 404 errors, these errors can result in your website plummeting in search engine results.
We’ll let Google know about your move with the help of 301 redirects, so anyone linking to your old site is redirected to the corresponding page in the redesigned website, without the visitor even knowing it.
Keeping Google happy is good for everyone.
Maintaining and updating your website, not only keeps visitors up-to-date, but it also helps your search engine rankings. If you are too busy driving your business in other areas and would like us to maintain and update the website, we offer annual and monthly maintenance options.
Your website will also be built with the highest security measures in place. However, in the unlikely scenario of your website being compromised, as part of your maintenance package, we’ll regularly backup your site, allowing us to relaunch it instantly if this were to happen.
This allows you carry on building your empire, while having piece of mind your website won’t lie idle or break unexpectedly, and you’ll stay confident it’s up to date and firing in all cylinders.
Registering your domain name is one of the most important pieces to your online business. We can secure your preferred domain (if available), and host your website. If your domain is parked somewhere else, we can transfer it to our server, or if you are happy where it is we can simply point to it without transferring.
Search engine optimisation is a series of steps to help display your website as high up the search engine results as possible, mainly Google. Keyword research, original content, good quality inbound links and other factors like the age of your domain, are just some of the components search engines take into account when displaying results.
Most search engines offer two types of search results to their customers: Paid or Sponsored Results and Organic or Natural results.
Paid search results, also known as PPC(pays per click) or CPC (costs per click), is the process of paying search engines every time someone clicks on your website, through a search result. Depending on how much you are willing to pay, search engines will display your website high on the sponsored sections of page 1 (usually a tinted panel at top or sidebar to the right ), when someone has searched for a keyword or phrase you have paid for.
Paid search results can be great for brand new websites, with the flexibility of letting you target a specific time of day, or specific moment to display your advert or listing e.g. Valentine’s Day – if your company sold ‘expensive chocolates’ then opting for PPC/CPC could instantly send your website to the top of the sponsored search results section for that specific search.
Organic search results are not paid advertisements. They are results that have been generated by properly optimised websites consisting of the searched keyword or phrase. It’s worth noting the vast majority of web users prefer organic search results, with the top listing in this section receiving over 50% of clicks.
There is also no reason why your company shouldn’t be displayed on both paid search results and organic search results. This combined approach, would be ideally suited to a brand new company, looking for quick results. The sponsored result could be generating sales or enquiries, while waiting for the organic search result to mature.
So If that holy grail of page 1 on Google is your target, contact us and we’ll draw up a strategy that best suits your business.